USA Today reported that within the past few years, dozens of brands – including KIND – have embraced socially kind deeds as an effective way to grow. In an interview with KIND Founder & CEO, Daniel Lubetzky, editors learned how KIND has both an economic and social bottom line with its commitment to helping others by doing the KIND thing for your body, taste buds and world.
“For showing that performance foods don’t have to be processed and weird,” Fast Company crowned KIND the highly coveted title as one of the ‘Top 10 Most Innovative Companies in Food’ this year. Editors shined the spotlight on KIND’s pioneering product lineup as well as the company’s dedication to making the world a little kinder through its Do the KIND Thing social mission.
Nutrition expert, Tina Ruggerio, shared her predictions for the top food trends of 2013 with Tampa Tribune and recognized the KIND Movement as an unforgettable, progressive social ethos that is helping to make the world a little kinder. Help KIND pay it forward by visiting KINDMovement.com!
Nutrition expert, Deborah Enos, visited FOX Seattle with her favorite healthy, feel-good holiday gifts. Deborah recommended KIND’s Snack & Give Back cubes which are filled with Arianna Huffington, Bobbi Brown and Grace Potter’s go-to flavors as a unique KIND of gift that also helps to give back to charities of each woman’s choice. Who needs a sugar laden cookie when you can snack on a Dark Chocolate Nuts & Sea Salt bar with only five grams of sugar?!
Our community’s efforts to help victims of Hurricane Sandy didn’t slow down our planned KINDING Mission for December. In fact, we received so many touching stories about how individuals showed support to someone who serves that it was difficult to choose our favorites. Even better, because so many people accepted the KINDING Mission, we are able to fly home soldiers to spend the holidays with their families.
Thank you to our entire community for making this BIG KIND Act a reality by accepting the KINDING Mission and sharing stories conveying how you carried it out. Here are some especially moving stories and as a token of our appreciation, we’ll be sending KIND Cubes to the KINDAHOLICS who submitted these:
“I helped an old veteran with his groceries at the super market.”
- Rossana R.
“I have a friend whose husband is medically retired from the Marines. They are waiting for his disability. I have given them gifts cards and given money to them to help them make ends meet.”
- Laure E.
“I don’t have a lot of money and live on a semi fixed income right now so, I don’t get to do all the things I dream of doing to help our troops and wounded warriors, homeless, and everyone who needs it so I pray.I pray day and night for our troops for the men and women who has served and who is serving now. And I always thank any soldier for their service that I come in contact with and that goes a long way most seem to really enjoy that.”
“I went to shutterfly and created a card to send to the troops!!!”
“As a disabled veteran myself, I visit area nursing homes to socialize with the last members of the greatest generation-WWII veterans, who we are losing daily. They often have no family that visits them so they appreciate the time spent immensely.”
“We share our home for the holidays (or any other meals really) with single sailors or other families from our command that have no where else to go, or who would just like a good, homemade meal and company.”
“I sent a “care box” to several soldiers that are overseas. I would do it every day if I had the funds to do so! How can we EVER thank them enough for what they do and sacrifice for us and our country? Pay it forward…..”
- Kellye T.
“This is my brother CPO Kevin Hogan. He is my hero. He is kind, funny, caring, and dependable. He is a constant example of Courage, Honor, and Integrity. During his last deployment to Camp Phoenix I decided that he needed to be reminded that his sacrifice was noticed. I made dozens of cookies every month for him and his fellow sailors. When Christmas rolled around I had everyone I know send him cards. Some even sent him goodie boxes, as did I. He always passed out whatever he got, further proving his character. We were so lucky to get him back. My prayers still go out to those who weren’t so lucky, and those who still serve. This year I will still be packing goodie boxes, but this time for complete strangers. Hoping that I can put a smile on the face of someone else’s brother or sister.”
“I am the mom of a veteran. I collected cards and sent a box of them to a soldier returning from Afghanistan. Melanie wanted to shower her husband Gary with cards thanking him for his service and welcoming him home. I also collected stories from moms of soldiers. The book is titled: Love You More Than You Know Mothers’ Stories About Sending Their Sons and Daughters to War (Gray & Co., Publishers 2009, eBook 2012) www.loveyoumorethanyouknow.com. I write the blog sharing stories of our military heroes and ways to thank them for their service.”
- Janie R.
“My brother is overseas with the Army. I sent a care package and have provided his address for several schools who have asked for a contact to send holiday cards to and have asked my brother to have himself, and other soldiers to share the kindness and send letters and pictures back to the schools that are sending cards to him. The kids LOVE getting letters from the soldiers as much as the soldiers love getting the childrens’ letters. In addition, I hosted a surprise party for my brother in law’s return with the AF from overseas.”
- Lisa N.
Hundreds of Washington DC residents helped to spread KINDNESS and holiday cheer by visiting the KIND Food Truck on December 4th to carry out the KINDING Mission in support of reuniting wounded warriors with their families for the holidays. Thanks to all those KINDAHOLICS who sent greeting cards to our loyal servicemen and women, KIND will be teaming up with Luke’s Wings to fly more than 20 wounded warriors home to spend the holidays with their loved ones.
Learn more about how Washington DC helped to spread kindness by checking out the great coverage from local media below:
This Thanksgiving, KIND had the pleasure of working with national syndicated talk show, Anderson Live and hunger-relief charity, Feeding America to help donate thousands of KIND bars and packages of KIND Healthy Grains to our friends at Capital Area Food Bank in Washington D.C. On top of the product donation, KIND provided a ten thousand dollar monetary donation to help Capital Area Food Bank put food on the table this Thanksgiving for less fortunate local residents.
Actress and mother of three, Mariska Hargitay, spoke with Parents about her latest collaboration with KIND to Do The KIND Thing and help deliver healing kits to children who have suffered physical or mental abuse. Just like KIND, Mariska believes that carrying out one small act of kindness can make a big difference for someone else – and working together to pack healing kits full of notebooks, pens, picture books and other goodies was a great place to start.
In addition to the overwhelming amount of kindness that our community displayed in support of Hurricane Sandy victims, KINDAHOLICS across the country united to make a BIG KIND Act happen for those in need. Because enough KINDAHOLICS gave thanks to someone who has impacted their lives, we will be providing Thanksgiving meals to families facing hunger.
We are proud to be part of such a caring community and were especially touched by the following stories. We’ll be sending each of the following KINDAHOLICS a KIND Cube to thank them for sharing their moving stories. Thanks to everyone for making another BIG KIND Act happen.
My little sister just moved away for college and is very scared of being so far away from home. Every week I write her a letter telling her whats going on around here and I send her care packages since I know that money is tight for her. – Merry M.
I took my high school drama teacher out to lunch and told him how much he impacted my life in a positive way. He was so touched. – Lawrie G.
My children helped one of my friends in need when her mother passed away. I am so proud of my children for their kindess and for going out on their own to help someone in need. I love them so much and they inspire me! – Erin D.
Thanks to my sis for helping me financially even when she was struggling herself. – Cyndy R.
I give thanks to my big sister and her husband for taking me out of the foster home and bringing me into their home when I was just a kid. Those were the best times of my young life. – Robert M.