The KIND team shares our stories on rebuilding through acts of kindness

In the wake of hurricane Sandy, the KIND team has been working to channel our own small acts of kindness towards relief for our friends and families on the east coast – as well as to thank the first responders and local heroes who are so selflessly supporting them.

Following are personal journal entries from our team members who wanted to share their stories with the KIND Community. We will keep you updated as our efforts continue.


October 30, 2012

In the morning, I visited my local fire department to “KIND” the firefighters of Engine 210 (Ft. Greene, Brooklyn). I delivered several boxes of KIND bars, as we are never short for having them on hand in our line of work!

Once the bridges reopened and we were able to get to Manhattan, we wanted to make use of the KIND Food Truck being here this month in order to visit the shelters where first responders were gathering. It was admittedly a little eerie to be driving through lower Manhattan with no electricity, no traffic signals, or many signs of life. The city felt desolate.

First we visited the National Guard Armory on Lexington and 26th St and delivered KIND to the hundreds of National Guards assembling there for the next week or so. We then headed across the street to Baruch College, which has been turned into an emergency shelter for about 500 men, women, children, and even pets.  We then headed downtown to another emergency shelter located at Seward Park High School in the Lower East Side. One of the lead coordinating volunteers let us know that their shelter was housing more than 700 people who had not had enough food until this morning – they were incredibly grateful.

This was the most humbling experience of my life. Seeing the hopelessness and despair in the faces of some of the people in the shelters was heartbreaking. But, seeing the smiles and positivity of the volunteers made me believe that with teamwork, patience, and persistence, this city will rebuild even better than it was before.

-James Russo

New York Field Marketing Manager


October 30, 2012

In Baltimore, our team rallied together to bring kindness to Volunteer Fire Companies, State Highway Administration road crews, Baltimore Gas & Electric (BGE) crews roadside and a power restoration satellite center, and Starbucks baristas.

We also do have the opportunity to KIND BGE Power Staging Areas throughout the state of Maryland.  There are still more than 200,000 Marylanders out of power, and BGE and out-of-state crews are working around the clock to restore.

We were so happy to have been able to help in any way!

-Joanne Bolonda

Regional Sales Manager, Southeast


October 31, 2012

I hope that you are all doing well following the storm. Today, I brought a handful of KIND bars that I had in my apartment to the volunteers at the shelter in my neighborhood on the upper west side. I wanted to give each volunteer a bar as a thank you for their work, but they could not accept any outside food donations for evacuees. They were, however, looking for clothing donations, so I returned home and circled back to drop off a few bags of old clothing at two centers close to my home.

I realize that some of you are probably still without power. Fortunately, my neighborhood was not affected, so please let me know if there is anything I can do to help.

-Julianna Storch

Executive Assistant to Daniel Lubetzky


October 31, 2012

We have family in 90 minutes north of the city, whom we will go and visit this weekend as the outage persists. In the meantime, we are delivering healthy nonperishables to our local fire department. We are very lucky….many of our neighbors have seen much damage and we are doing what we can to help.

-Keith Cook

VP Procurement and Customer Service 


November 1, 2012

Living in Brooklyn just two blocks from the water, I was expecting the worst from this hurricane but was fortunate to not have experienced near the devastation as Manhattan and other parts of Brooklyn, Queens, and surrounding cities and neighborhoods.

Because KIND has been closed due to lack of transportation and electricity, I felt it was the best time to try and take advantage of the extra time I’ve had to help my community.  Today I went to a local church in Brooklyn and helped pack food for people in need in the surrounding area. Every week, local food banks deliver food items at the door steps of the church – in which the church then packs out and gives to people who struggle to feed themselves and their families on a daily basis.

While most of the people who came and waited in line (some for hours!) were weekly guests, some has also been affected by this week’s destructive events and it was truly a blessing to be able to get out there and help in any way I could.

Seeing this made me realize how much people are in need every day in this city – and especially right now.  Over the weekend, I’m hoping to gather a few friends and get out to some of the harder hit beach areas to do some much needed clean up

-          Erin, KIND Communications Coordinator


November 4, 2012

Today’s experience was unbelievable- humbling, heart breaking, and inspiring. We ran with hundreds of others and helped organize the donations of food, clothing, cleaning supplies and more at emergency centers. We also delivered supplies to residents as they worked to clear debris and destroyed furniture from their homes. Our KIND team ran 8 miles to New Dorp Beach where we spent the afternoon helping in any way we could.

-          Katie Reimer, KIND Brand Manager

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