How KIND and Kindness took over EXPO West

At this year’s Natural Products Expo West show, both KIND and kindness were in full force! KIND was on the scene to help show exhibitors and attendees alike how to Do the KIND Thing for their bodies, their taste buds, AND the world — by introducing our brand new line of bars, KIND Nuts & Spices, and by inviting everyone to get spotted Doing the KIND Thing!

What does it mean to Do the KIND Thing? It could mean anything from wearing KIND gear (KIND tee shirts were everywhere!), eating KIND products (KIND Bars and KIND Healthy Grains!) or most importantly, by surprising other show goers with unexpected acts of kindness.

Thousands of show attendees swarmed the KIND booth and then covered the show floor with kindness. Each day, we invited everyone to our booth for a very special “KIND Happy Hour” and a raffle drawing featuring KIND  tunes, cocktails, healthy snacks and more.  Three lucky winners each day (9 winners in total) were selected to win a year’s supply of KIND, an iPad and the chance to make the BIG KIND Act of their dreams come true!

We were proud to be able to pay back the kindness we had been seeing all over the show to each of our winners, including our very special grand prize winner– Bob Tatarchuk – who is currently dreaming up the BIG KIND Act that he will make happen in person with KIND. Along with the KIND team, Bob will be able to improve the lives of a group of people who he believes really needs it…how KIND is that?

Thanks to all who joined KIND at the show! And to those who missed out, you will have a chance to see how KIND raises the bar at next year’s show!

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