KIND delivers warmth, thanks to our KINDAHOLICS

On Tuesday, February 1, more than 100 KINDAHOLICS (a.k.a. those with uncontrollable love for KIND and spreading kindness) blew us away by carrying out the KINDING mission and bringing a warm beverage to volunteers, nurses, paramedics and other caregivers in their communities. You can read more about KIND Tuesday on our blog here.


(Click the image to see more pictures on our KIND facebook page!)

Keeping good on our promise to pay the kindness forward, we partnered with the warm-hearted folks at One Warm Coat to purchase 100 brand new coats to deliver to homeless New Yorkers. Then on a blustery and cold February 10th, the entire KIND team, in town from all across the country for our company-wide meeting, took to the streets to bring the coats to those in need. We stopped in soup kitchens, subway stations, parks and shelters, including The Bowery Mission, inciting smiles and words of thanks for our kindness that was made possible by yours.

The KIND energy was contagious and the entire experience was more moving than any of us could have imagined. What at first seemed like the simple action of gifting coats, quickly transformed into life changing interactions for both the recipients and members of the KIND team. In one instance, our delivery was the source of resounding cheers and tears of joy, and in other instances we were met with smiles, heartfelt thanks and words of wisdom. Overall, the day was confirmation for all of us that we are part of something very special – something that has the potential to sweep the nation and make our world a little kinder.

We hope all KINDAHOLICS will be on board for next month’s KINDING mission, because we have more big KIND acts in store! To get in on the action next month, make sure to sign up here: www.KINDsnacks.com/kind-mission and thank you again to everyone who made this possible!

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